The 5 top ways to use Gartner and other analysts to grow pipeline (11am ET, 4pm UK)
What Gartner and other analyst firms think about you matters… much more than you can ever imagine.This is because analysts have incredible reach, touching thousands of your prospects each year. Analysts inform your buyers throughout your sales cycle, advising them on what to do, who to do it with and even how much to pay.
The 10 things every company gets wrong with Gartner and others (11am ET, 3pm UK)
- The Skills Connection's Guide to avoiding self harm Getting key analysts to have sufficient confidence (in your business, products and services) to recommend you to their clients is difficult. It takes concerted effort, appropriate preparation and relevant executive engagement if you are to get it right and get the right result. But the reality is most companies get it wrong and get truly disappointing results.
Your Magic Quadrant/Wave has published – the tricks to turning the result into revenue (11am ET, 4pm UK)
Once your MQ is published, you may be tempted to heave a deep sigh of relief and get back to your day-job. That would be a big mistake.
The secrets to changing the analyst’s mind (11am ET, 4pm UK)
Vendors often complain that analysts come to a discussion with outcomes pre-determined and that nothing the vendor says or does will change the analyst’s mind. Are you really facing a Sisyphean task? We don’t think so. We’ve seen vendors achieve [...]
Gartner Peer Insights: 5 things you must do right now (11am ET, 4pm UK)
Almost everybody is aware of Gartner Peer Insights, but few have given it consistent attention. Recent changes at Gartner have increased the importance of proactive Peer Insights activity for vendors - join our webinar to find out what you must be doing!
The 5 Vital Elements Needed to Brief IT Analysts (like Gartner) to Get Tangible Business Results (11am ET, 4pm UK)
Industry analysts influence 50-80% of all enterprise IT buying decisions, so meaningful engagement with them is critical to technology vendors of all sizes. When properly done, analyst briefings result in lead referrals and validation for your products and services. If you are not getting measurable results, or if you have not yet engaged the analysts in your sector, this 30-minute webinar will help you understand how to get real results from analyst briefings and engagement.
Analyst Relations Group Event: How to successfully navigate an analyst ranking report RFI (4.30pm UK)
In the majority of cases a desirable output from the AR programme is to identify the ranking reports (whether that’s waves, quadrants or matrix) that will generate brand awareness, demand, leads, growth and the right positioning and then placing at [...]
Analyst best practices around category creation (11am ET / 4pm UK)
If you think getting a new category recognized may be key to your success, don’t miss this webinar.
Gartner Peer Insights – how do you compare to your competition? (11am ET, 4pm UK)
Gartner Peer Insights is one of the most significant shifts to the way vendor performance is measured and assessed. With over 2.3 million product comparisons conducted on the platform in 2020, an increase of 15% over the previous year, its significance is on the rise.
Are you ready for recorded video briefings and demos? (11am ET, 4pm UK)
Increasingly Gartner and others are requiring recorded briefings and product demo submissions. Delivering these is a different skill than their live equivalents – are you ready for this new model?