Previous events

Each year, a number of Gartner Magic Quadrants (MQ) and Forrester Waves are retired. This means the burden of Analyst Engagement is off your shoulders, right? Wrong!

In this webinar, we will explore how COVID-19 is affecting the technology marketing mix, where in the buying cycle analysts are increasing as a component of the buying process, and what this means in terms of the actions you need to be taking, in the next 9-12 months, to ensure you can maximize the pipeline for your business in this changed world.

In this 30 minute webinar, we will be presenting our 2020 primary research survey findings and offering evidence-based advice for improving your Magic Quadrant and Wave submissions.

Almost everybody is aware of Gartner Peer Insights, but few have given it consistent attention. Recent changes at Gartner have increased the importance of proactive Peer Insights activity for vendors - join our webinar to find out what you must be doing!

Industry analysts influence 50-80% of all enterprise IT buying decisions, so meaningful engagement with them is critical to technology vendors of all sizes. When properly done, analyst briefings result in lead referrals and validation for your products and services. If you are not getting measurable results, or if you have not yet engaged the analysts in your sector, this 30-minute webinar will help you understand how to get real results from analyst briefings and engagement.

“Over half of win/loss interviewees cite the Gartner Magic Quadrant (MQ) as the reason for including us in their buying process”. This quote from one of our customers highlights the very high level of influence Gartner MQs and Forrester Waves [...]

Getting into a Gartner Magic Quadrant (MQ) or a Forrester Wave is a big deal for many companies, the actions that vendors need to take differ depending on the circumstance. If you are a new vendor trying to be recognized [...]

2020 has been a year like no other, and 2021 will start in much the same way. Traditional marketing activities like conferences, user events and seminars have evaporated. Buyers meantime have significantly upped their use of analysts as a way [...]

Industry analysts are the opinion formers, the reputation makers, your most influential recommenders and, of course, the ‘dot placers’.

Here is a little secret. Over two-thirds of companies, who are in MQ and Waves, do not see assessment definitions as being a match to where their business fits into the market! You are not alone.