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“Over half of win/loss interviewees cite the Gartner Magic Quadrant (MQ) as the reason for including us in their buying process”. This quote from one of our customers highlights the very high level of influence Gartner MQs and Forrester Waves have in the IT buying process. Or as the recent lawsuit against Gartner by NetScout puts it “A favorable ranking in Gartner’s Magic Quadrant report can ‘make or break’ an IT company”.

Right or wrong, this is a market reality.

Through this 30 minute webinar, you’ll be able to:

– ​Identify how assessments are really constructed
– Discover what aspects you most need to focus on to get the best possible outcome
​- Learn where most MQ and Wave engagements fail, leading to subpar outcomes
​- Use our 6 top tips to optimize your result

As a team of former senior analysts, with over 90 years of experience at Gartner, we have written, reviewed and approved hundreds of such assessments. As advisors, we have worked on over 250 different assessments for our clients. During that time we have witnessed how improved assessment results have helped those businesses to achieve accelerated growth, significant new account wins and, in a half a dozen cases, acquisition.

Join our senior analysts, Simon Levin and Jane Doorly, to learn how you can drive your business pipeline and brand awareness by ensuring your MQ and Wave assessment results truly reflect your market capabilities. You can register here.


September 30, 2020
11:00 am - 11:30 am

Upcoming Events


The Magic Quadrant/Wave simply doesn’t reflect our market – so “game over”, right? (11am ET, 4pm UK)

Here is a little secret. Over two-thirds of companies, who are in MQ and Waves, do not see assessment definitions as being a match to where their business fits into the market! You are not alone.

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