If you’re participating in a Magic Quadrant or Wave assessment for the first time, where should you start? What’s expected and how should you be preparing?
Key things are:
- Get on the analyst’s radar screen
- Focus on the specific criteria and weighting for that assessment
- Understand the analyst’s vision for the market place
- Express who you are, why you are different and why you are better in this context
- Do this all via evidence versus claim
Further resources to help you get started can be found here.
Watch our short video to find out more
How we help?
- We can help get your company into the Magic Quadrant for the first time
- Use our extensive experience as former Gartner analysts to make sure your Magic Quadrant responses are the best they can possibly be to ensure success. See: Move the dot in the right direction.
- Deliver the best possible submission, by delivering a best-practice-driven survey response, a best ever briefing by delivering a differentiated essential story, backed up by evidence, great references and, as appropriate, a memorable focused demo.
- Make sure your references actually improve the result.
- Get the analyst to see your company/product/service as it is today and not as it was in the past. More: How to improve analyst engagement.
- Clarify and articulate your company’s vision in a way that aligns to the way in which vision is measured by Gartner.