At their 2015 annual forum Gartner shared their view that “building an effective customer reference cultivation program” is vital for analyst engagement success. Analysts are looking for structured survey feedback and interviews with a select group of references accounts that you identify. At the same time they are looking to see what people are saying about you on crowd-sourced rating sites such as the Gartner Peer Insights, G2Crowd, IT Central Station as well as feedback posted to professional social media sites such as LinkedIn or Spiceworks.
A strong references and advocates program is the single most effective campaign you can have to create confidence in your company, products and services. In our Knowledge Bank you will find a series of FREE insight videos, webinars and articles that can help you build an effective program. Below are a few examples of what is on offer.