I want to get the best possible position on the MQ or Wave grid

Getting your technology company recognized in analyst assessments like Gartner’s Magic Quadrant can reap huge rewards for your business and help grow your sales pipeline. But it isn’t always easy.

• Are your competitors getting better results — even when their product is inferior?
• Are you struggling to ‘move the dot’?
• Do your references seem to say something different when they talk to you and the analysts?

We often hear these challenges and understand that it can be really frustrating. So to help you, we have compiled a unique set of insights and advice to help you to better understand the issues and set you on the path to success. Visit How to succeed at MQ or Wave Assessments to learn more.

I want to engage the analysts.
Where do I start?

If you have not previously engaged with the analyst community, the prospect can seem daunting. You might even be wondering if it’s worth the effort.

But your prospects and customers are already talking to the analysts — so if you’re not, there’s a real risk that they will hear the wrong message.

If you’re asking:

• Where do we start?
• What do the analysts really need from us and why?
• How much work is involved and what will we get out of it?

Starting out with analyst engagement will get you on the right path. We’ve compiled some key insights from our experience as senior analysts to help guide you through the analyst maze. Watch the videos and download the materials.