Since 2009 The Skills Connection have helped over 450 technology firms to get the best ROI from analyst engagement.

I want to get the best possible position on the MQ or Wave grid

Getting your technology company recognized in analyst assessments like Gartner’s Magic Quadrant can reap huge rewards for your business and help grow your sales pipeline. But it isn’t always easy.

We often hear these challenges and understand that it can be really frustrating. So to help you, we have compiled a unique set of insights and advice to help you to better understand the issues and set you on the path to success. Visit How to succeed at MQ or Wave Assessments to learn more.

I want the analysts to hear my story.
How can I stand out from the crowd?

Whether you are involved with an assessment or not, helping the analysts to understand your story is an important strategy for your business, given the influence they have with buyers.

We understand these challenges and can offer insights and guidance to help address them. Our resources page How to improve analyst engagement offers a set of valuable videos and tip sheets to help you understand the keys to success.

I want to engage the analysts.
Where do I start?

If you have not previously engaged with the analyst community, the prospect can seem daunting. You might even be wondering if it’s worth the effort.

But your prospects and customers are already talking to the analysts — so if you’re not, there’s a real risk that they will hear the wrong message.

If you’re asking:

Starting out with analyst engagement will get you on the right path. We’ve compiled some key insights from our experience as senior analysts to help guide you through the analyst maze. Watch the videos and download the materials.

How The Skills Connection Make a Difference

“You helped us to defy MQ gravity”

CMO (having moved from Niche to Leaders)