The structured methodology for better selling
Every business has its own problems, goals and vulnerabilities. If you can identify these anxieties and ambitions and match them closely to relevant solutions that offer direct, quantifiable benefits, even non-specialist salespeople can get you outstanding results.
MarketView is a new, structured methodology for analysing these specific needs and showing how your products and services align with them. Developed and refined by our team of former senior Gartner analysts, it ensures marketing and sales staff can focus precisely on the priority issues facing buyers and key influencers.
The MarketView framework lets you see the world from their perspective, so you can talk to customers in their own terms about what matters most to them.
MarketView helps you decide what case studies and evidence to use to show how your solution maps onto their needs. It even helps in the creation of powerful, relevant messages and infographics for better marketing, sales proposals and staff training.