Peer Insights is here and here to stay
Everyone has seen the trend building up over the last few years. Now it is hitting software and service markets with unstoppable force – and if you don’t respond quickly and effectively, you’ll find yourself quickly going backwards.
It’s vital to have up to date reviews from peer buyers in similar companies, countries and with similar use cases for prospective buyers to see. It’s critical to have those reviews available for the analysts to ensure that their understanding of you is up to date in their research. Overall, this is a program that needs to be treated as strategic to the company. The value is not in a single area of the business, but can affect every part of your organization.
Since the launch of Gartner’s Peer Insights, we’ve worked with over 100 companies, looking at their programs to see what works and doesn’t work. Our team of senior former-Gartner analysts can help optimize your program or help get your company started and not be left behind.