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Preparing for the Gartner Magic Quadrant, Forrester Wave, or any other analyst assessment, is a huge task. As former senior analysts we understand the challenges you face.  So we have pulled together a set of high value resources to help set you on the path to success.

SIGN UP FREE TODAY for full access to our Knowledge Bank.  You’ll gain access to the regularly updated set of webinar recordings, insight videos, articles and downloads offering invaluable insights and resources for anyone involved in analyst assessments. And we’ll keep you abreast of the latest developments in the analyst world too.  Here’s just small sample of what’s on offer.

Resources

2020-04-22T11:58:57+01:00

What should you do if your Magic Quadrant or Wave is retired?

When an MQ or Wave is retired, the interest in that category does not suddenly evaporate. Clients are no less interested in understanding about the players in the market and how they compare. The key difference is that now they cannot simply refer to a document – the MQ or Wave report. Now, they need to speak with the analyst. Your task is to make sure that the analyst still conceptually positions you at least as well as before (and ideally better) to ensure you get a good pipeline of referred business.

2020-04-01T09:56:17+01:00

The 10 things every company gets wrong with Gartner and others

Getting key analysts to have sufficient confidence (in your business, products and services) to recommend you to their clients is difficult. It takes concerted effort, appropriate preparation and relevant executive engagement if you are to get it right and get the right result. But the reality is most companies get it wrong and get truly disappointing results.

2019-12-02T12:19:59+00:00

Changing the analyst’s mind

Vendors often complain that analysts come to an evaluation with outcomes pre-determined and that nothing the vendor says or does will change the analyst’s mind. Find out what you CAN do.

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