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Industry analysts influence 50-80% of all enterprise IT buying decisions, so meaningful engagement with them is critical to technology vendors of all sizes. When properly done, analyst briefings result in lead referrals and validation for your products and services. If you are not getting measurable results, or if you have not yet engaged the analysts in your sector, this 30-minute webinar will help you understand how to get real results from analyst briefings and engagement.

We will cover:

  • What are the common mistakes people make in analyst briefings
  • Why your PR materials don’t work with analysts
  • The role of evidence in your analyst briefing
  • A checklist for success

We are a team of former senior analysts with over 100 years’ collective experience at Gartner alone. In the last 10 years we have helped IT vendors to get real return from their investments in engaging analysts. Two-thirds, for example, have reported a measurable increase in new business within weeks of working with us (source: TechValidate).

Please join our Senior Analysts, Adam Daum and Simon Levin, to learn how you can make your next briefing one that delivers true business results for your company. You can register here.

Details

Date:
August 25, 2020
Time:
11:00 am - 11:30 am
View Event Website

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