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Every 2 years, The Skills Connection conducts a primary research project aimed at understanding technology providers’ attitudes to participating in assessments such as Gartner’s Magic Quadrant (MQ) or Forrester’s Wave process etc., the value and dangers people see in them, and their approach to their completion. This year we also asked about their experiences of the value of Gartner Peer Insights and how they see the role of analysts and assessments in the social-distancing world of 2020.

Successfully engaging with the analyst community can win your business vital recognition and boost your sales pipeline. But it’s never easy to achieve.

In this 30 minute webinar, we will be presenting our survey findings and offering evidence-based advice for improving your Magic Quadrant and Wave submissions.

The Skills Connection’s team, made up of former analysts with 100 years of Gartner experience, has developed an in-depth understanding of the factors that lead to Magic Quadrant and Wave success. As a result, we are uniquely placed to analyze and interpret these up-to-the-minute survey results and provide you with practical, realistic advice that will add value to your analyst engagement.

We hope you can join our senior analysts, Adam Daum and Simon Levin, to find out more about the results to help benchmark your own approach and learn from others’ experiences. You can register here.

Details

Date:
June 24
Time:
11:00 am - 11:30 am
Website:
https://register.gotowebinar.com/register/7946850438561800207

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Industry analysts influence 50-80% of all enterprise IT buying decisions, so meaningful engagement with them is critical to technology vendors of all sizes. When properly done, analyst briefings result in lead referrals and validation for your products and services. If you are not getting measurable results, or if you have not yet engaged the analysts in your sector, this 30-minute webinar will help you understand how to get real results from analyst briefings and engagement.

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