Events

For technology firms, achieving favorable results in qualitative assessments such as the Gartner Magic Quadrant (MQ) or the Forrester Wave can significantly boost brand awareness, market credibility, and, most importantly, lead generation. However, it’s not uncommon for companies to excel in one firm’s assessment while struggling in the other, diluting the overall impact.

The truth is that while the MQ and the Wave may appear similar on the surface, they differ significantly in structure. Therefore, it’s crucial to tailor your approach when responding to their associated RFIs.

Through this 30-minute webinar, we’ll look at:

– The timeline overall for each type of assessment

– Dissecting the differences in the structure of each process

– How to optimize your RFI response

Join our Senior Analysts, Jonathan Edwards and Andrew Butler, as we delve into the five key distinctions between the MQ and the Wave. We’ll provide specific guidance on how to optimize your responses in each of these areas, ensuring that your firm can extract the best possible results from both assessment types.

You can register here.

If that time doesn’t work for you, please register anyway and then you will receive a link to the recording afterwards.