Why PR strategies don’t work when engaging analysts (11am ET, 4pm UK)
October 3 @ 4:00 pm - 4:30 pm
“We have great analyst engagement. Like every journalist we send them our various press releases and brief them on every one of our new releases. Frustratingly though we never seem to get any business referred to us by them!”
If this sounds remotely like your firm, this webinar is for you. In it our Senior Analyst, Julie Short and Managing Director, Simon Levin, will explain why using your PR strategy with analysts never works (and indeed why your deck for prospects doesn’t work either).
In the 30-minute session you will learn:
– The buying cycle – where media play and where analysts play
– PR, analyst and vendor needs – identify your own needs first and understand the needs of media versus analysts
– Best practices for what you, as a technology provider, need to do when engaging with analysts
We hope you can join us and you can register here.
If that time doesn’t work for you, please register anyway and then you will receive a link to the recording afterwards.
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Why PR strategies don’t work when engaging analysts (11am ET, 4pm UK)
“We have great analyst engagement. Like every journalist we send them our various press releases and brief them on every one of our new releases. Frustratingly though we never seem to get any business referred to us by them!” If […]
