Analyst Relations Group Event: How to successfully navigate an analyst ranking report RFI (4.30pm UK)
In the majority of cases a desirable output from the AR programme is to identify the ranking reports (whether that’s waves, quadrants or matrix) that will generate brand awareness, demand, leads, growth and the right positioning and then placing at [...]
Analyst best practices around category creation (11am ET / 4pm UK)
If you think getting a new category recognized may be key to your success, don’t miss this webinar.
Gartner Peer Insights – how do you compare to your competition? (11am ET, 4pm UK)
Gartner Peer Insights is one of the most significant shifts to the way vendor performance is measured and assessed. With over 2.3 million product comparisons conducted on the platform in 2020, an increase of 15% over the previous year, its significance is on the rise.
Are you ready for recorded video briefings and demos? (11am ET, 4pm UK)
Increasingly Gartner and others are requiring recorded briefings and product demo submissions. Delivering these is a different skill than their live equivalents – are you ready for this new model?
Solving the mystery of how you move up and to the right in a Magic Quadrant or Wave (11am ET, 4pm UK)
Industry analysts are the opinion formers, the reputation makers, your most influential recommenders and, of course, the ‘dot placers’.
The Magic Quadrant/Wave simply doesn’t reflect our market – so “game over”, right? (11am ET, 4pm UK)
Here is a little secret. Over two-thirds of companies, who are in MQ and Waves, do not see assessment definitions as being a match to where their business fits into the market! You are not alone.
The 10 things every company gets wrong with Gartner and others (11am ET, 4pm UK)
- The Skills Connection's Guide to avoiding self harm Getting key analysts to have sufficient confidence (in your business, products and services) to recommend you to their clients is difficult. It takes concerted effort, appropriate preparation and relevant executive engagement if you are to get it right and get the right result. But the reality is most companies get it wrong and get truly disappointing results.
10 Dos and Don’ts to Get the Right Score for a Critical Capabilities Assessment (11am ET, 4pm UK)
Are you mystified why you got the Critical Capabilities score in a recent assessment? Do you find Gartner’s Critical Capabilities unclear, complicated, frustrating and annoying? Find out the 10 things you should be doing and not doing for this important assessment.
2022 analyst engagement survey: How some companies make analysts an effective GTM channel (11am ET, 4pm UK)
Some firms get significant business via analysts (such as Gartner & Forrester), while many simply do not. Why is that? And where are you on the scale? Every 2 years, The Skills Connection conduct a study looking specifically at how technology providers’ engage with analysts, and what results they get back in terms of real business impact. In this webinar, we'll share our findings.
Lessons Learned: What Differentiates Startups That Scale Versus Startups That Fail (11am ET, 4pm UK)
90% of tech startups fail. It’s a fact. 75% that are VC-funded fail. That’s also a fact. What differentiates the scaling successes from failures, we have found from firsthand experience, is adhering to a simple formula.
Upcoming Events
Analyst RFI Portals: The Gift That Keeps on Taking (11am ET, 4pm UK)
Gartner and other analyst firms are shifting the vendor data collection from spreadsheet, presentations and documents to structured Web portals. Ostensibly meant to streamline and standardize the data collection process, the result is an upheaval in your response process, the detail and perspective you can provide and ultimately the predictability of your MQ or Wave dot position.