Are you ready for recorded video briefings and demos? (11am ET, 4pm UK)
Increasingly Gartner and others are requiring recorded briefings and product demo submissions. Delivering these is a different skill than their live equivalents – are you ready for this new model?
Solving the mystery of how you move up and to the right in a Magic Quadrant or Wave (11am ET, 4pm UK)
Industry analysts are the opinion formers, the reputation makers, your most influential recommenders and, of course, the ‘dot placers’.
The Magic Quadrant/Wave simply doesn’t reflect our market – so “game over”, right? (11am ET, 4pm UK)
Here is a little secret. Over two-thirds of companies, who are in MQ and Waves, do not see assessment definitions as being a match to where their business fits into the market! You are not alone.
The 10 things every company gets wrong with Gartner and others (11am ET, 4pm UK)
- The Skills Connection's Guide to avoiding self harm Getting key analysts to have sufficient confidence (in your business, products and services) to recommend you to their clients is difficult. It takes concerted effort, appropriate preparation and relevant executive engagement if you are to get it right and get the right result. But the reality is most companies get it wrong and get truly disappointing results.
10 Dos and Don’ts to Get the Right Score for a Critical Capabilities Assessment (11am ET, 4pm UK)
Are you mystified why you got the Critical Capabilities score in a recent assessment? Do you find Gartner’s Critical Capabilities unclear, complicated, frustrating and annoying? Find out the 10 things you should be doing and not doing for this important assessment.
2022 analyst engagement survey: How some companies make analysts an effective GTM channel (11am ET, 4pm UK)
Some firms get significant business via analysts (such as Gartner & Forrester), while many simply do not. Why is that? And where are you on the scale? Every 2 years, The Skills Connection conduct a study looking specifically at how technology providers’ engage with analysts, and what results they get back in terms of real business impact. In this webinar, we'll share our findings.
Lessons Learned: What Differentiates Startups That Scale Versus Startups That Fail (11am ET, 4pm UK)
90% of tech startups fail. It’s a fact. 75% that are VC-funded fail. That’s also a fact. What differentiates the scaling successes from failures, we have found from firsthand experience, is adhering to a simple formula.
Analyst RFI Portals: The Gift That Keeps on Taking (11am ET, 4pm UK)
Gartner, IDC and other analyst firms are increasingly shifting their vendor data collection for assessments (like Magic Quadrants, MarketScapes and Waves) from spreadsheets and other documentation to structured Web portals. Ostensibly meant to streamline and standardize the data collection process, the result is a major upheaval in your response process, the detail and perspective you can provide and ultimately the predictability of your Magic Quadrant, MarketScape or Wave position.
To create (or not create) a category – how to engage analysts either way (12pm ET, 4pm UK)
One of the most frequent questions we get from our clients is, “Should we be working to create a new category, and if yes, how do we do it?”
The secrets to changing the analyst’s mind (11am ET, 4pm UK)
Go to webinarVendors often complain that analysts come to a discussion with outcomes pre-determined and that nothing the vendor says or does will change the analyst’s mind. Are you really facing a Sisyphean task? We don’t think so. We’ve seen vendors achieve [...]
Upcoming Events
What is the secret to moving your dot in a Magic Quadrant or Wave assessment? (11am ET, 4pm UK)
“Over half of win/loss interviewees cite the Gartner Magic Quadrant (MQ) as the reason for including us in their buying process”. This quote from one of our customers highlights the very high level of influence Gartner MQs and Forrester Waves [...]