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Industry analysts influence 50-80% of all enterprise IT buying decisions, so meaningful engagement with them is critical to technology vendors of all sizes. When properly done, analyst briefings result in lead referrals and validation for your products and services. If you are not getting measurable results, or if you have not yet engaged the analysts in your sector, this 30-minute webinar will help you understand how to get real results from analyst briefings and engagement.

We will cover:

  • – What are the common mistakes people make in analyst briefings
  • – Why your PR materials don’t work with analysts
  • – The role of evidence in your analyst briefing
  • – A checklist for success

As a team of former senior analysts, with an average of 16 years experience at Gartner, we have written, reviewed and approved hundreds of such assessments. As advisors, in recent years, we have worked on over 400 different assessments for our clients. During that time, we have witnessed how improved assessment results have helped those businesses to achieve accelerated growth, significant new account wins and, in a half a dozen cases, acquisition (source: TechValidate).

Please join our Senior Analysts, Andrew Butler and Jonathan Edwards, to learn how you can make your next briefing one that delivers true business results for your company.

You can register here.

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Why PR strategies don’t work when engaging analysts (11am ET, 4pm UK)

“We have great analyst engagement. Like every journalist we send them our various press releases and brief them on every one of our new releases. Frustratingly though we never seem to get any business referred to us by them!” If […]

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