Featured in a research report? The tricks to turning the result into revenue (11am ET, 4pm UK)
April 26, 2023 @ 11:00 am - 11:30 am
Once your research report, e.g. Magic Quadrant, Wave, MarketGuide, Landscape or Cool Vendor is published, you may be tempted to heave a deep sigh of relief and get back to your day-job. That would be a big mistake. Having invested so much time and effort in the assessment, shouldn’t you try to maximize the return on that investment? Even more importantly, your inaction will cede control of the narrative to your competitors, potentially turning a success into a disaster.
In a recent Forrester research report, “Maximize AR’s Content Contributions To Deliver Business Impact”, user organizations highlighted that “even when a vendor isn’t named a leader, evaluations are often an organization’s best-performing assets in terms of web traffic, SEO, and paid search” with one highlighting “We associate analyst evaluations with millions of dollars of revenue. Analyst content, especially analyst evaluations, move markets.”
In this webinar we will share how to make this work for your organization and you’ll be able to:
• Understand the serious risks and potential rewards that kick-off on Publication Day
• Identify all the stakeholders you need to communicate with
• Recognize the different collateral each stakeholder will require
• Evaluate the timescales required to prepare and deliver those materials.
As a team of former senior analysts, with an average of 16 years experience at Gartner, we have written, reviewed and approved hundreds of such assessments. As advisors, in recent years, we have worked on over 400 different assessments for our clients. During that time, we have witnessed how improved assessment results have helped those businesses to achieve accelerated growth, significant new account wins and, in a half a dozen cases, acquisition.
Join our Managing Director, Simon Levin and Senior Analyst, Jane Doorly, to find out more.