Events

Some firms get significant business via analysts (such as Gartner & Forrester), while many simply do not. Why is that? And where are you on the scale?

Every 2 years, The Skills Connection conduct a study looking specifically at how technology providers’ engage with analysts, and what results they get back in terms of real business impact.

In this 30-minute webinar, we’ll present our Q1 2024 survey findings (from over 140 different tech firms) and offer evidence-based advice for improving the impact your business can get from this massively influential channel. Specifically we will review:

– What impact analysts are being seen to have on revenue and pipeline (and how)
– The biggest challenges in getting the analyst channel to drive business opportunities effectively
– How Gartner & Forrester compare as a channel and as a business resource
– Best practices that differentiate firms who get the best impact through the analyst channel

As former analysts (with an average of 11.5 years of Gartner experience alone) we analyze and interpret these survey results and provide you with practical, realistic advice on how you can apply the insights to change your business outcomes.

We hope you can join us.

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