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In this webinar, we continue to explore the great myths of analyst relations, passed down from generation to generation of AR professionals. As former analysts, we are not only surprised at how often we come across these myths, but how tenaciously people hold on to them. Because they’re all false. Every single one. And they can lead you to focus on the wrong things in your analyst interactions, making those interactions less valuable.

In our last webinar, part 1, we talked about the myths surrounding assessments like the Gartner Magic Quadrant and the Forrester Wave (you can view the recording here). In this session, part 2, we will talk about the myths surrounding the rest of your engagement with analysts and how to avoid falling into the traps these myths create. There will be time at the end of the session for any questions you have.

The team at The Skills Connection have all been on the “other side” of the table as former analysts and can help you sort the fact from fiction. Join Anne Lapkin and Jane Doorly, to find out the facts of the matter.

You can register here.

If that time doesn’t work for you, please register anyway and then you will receive a link to the recording afterwards.

Details

Date:
February 21
Time:
4:00 pm - 4:30 pm
Website:
https://go.theskillsconnection.com/44157/six-myths-about-analyst-engagement-part-2

Organizer

The Skills Connection
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Upcoming Events

Oct
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Knowing that analysts influence over half of all enterprise IT buying decisions, are you briefing them regularly? If so, are you getting the level of lead referrals and validation for your products and services you would expect? If not, then you need this webinar. In it we will share details of the five things we have learned, as former senior Gartner analysts, that differentiate the few briefings that get results versus the vast majority that simply go in the digital filing cabinet (i.e the trash).

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