Hard lessons learned from a life in analyst relations (11am ET, 4pm UK)
June 20, 2024 @ 11:00 am - 11:30 am
In this webinar, we will be interviewing, Jonathan Yarmis, a veteran of the IT advisory research industry with 37 years of experience, to find out about the hard lessons learned from a unique life on both sides of the table in analyst engagement – as an analyst and in analyst relations! Recently retired, he spent the last 4.5 years as Director of Analyst Relations for Infrastructure Services at AWS. Previously, he held prominent positions at Ovum and HfS and spent over 10 years at Gartner as one of its first analysts. He also ran his own analyst boutique firm for 10 years and worked as an AR advisor for PR firms Waggener Edstrom and Hill & Knowlton.
In this interview, Jonathan shares his top findings on engaging the analyst community, utilizing research and advisory firms, and why many firms fail to leverage this key influencer channel. Join Jonathan and our managing director, Simon Levin for an open discussion on optimizing the analyst channel for your firm.