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Knowing that analysts influence over half of all enterprise IT buying decisions, are you briefing them regularly? If so, are you getting the level of lead referrals and validation for your products and services you would expect? If not, then you need this webinar. In it we will share details of the five things we have learned, as former senior Gartner analysts, that differentiate the few briefings that get results versus the vast majority that simply go in the digital filing cabinet (i.e the trash).

We will cover:

  • – What are the common mistakes people make in analyst briefings
  • – Why your PR materials don’t work with analysts
  • – The role of evidence in your analyst briefing
  • – A checklist for success

Please join our Managing Director, Simon Levin and Senior Analyst, Andrew Butler, to learn how you can make your next briefing one that delivers true business results for your company.

You can register here.

Details

Date:
October 23, 2024
Time:
11:00 am - 11:30 am
Website:
https://go.theskillsconnection.com/50069/5-secrets-to-briefing-analysts-so-they-refer-business-to-you

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Upcoming Events

Feb
26

Nail Your Recorded IT Analyst Briefings & Demos: the secrets to beating the competition (11am ET, 4pm UK)

The requirement by Gartner and others for only recorded briefings and product demos in evaluation submissions has defined a new competitive threat and opportunity. The pressure to deliver in this new way on a compressed schedule alongside all the other elements of an evaluation are too often leading to mediocre, undifferentiating recordings. Revisit how you prepare and tell your story. Striking the right balance between content and production is essential. We will help you plan your time, define and create your content, including tools that will help do it quickly and easily.

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