Solving the mystery of how you move up and to the right in a Magic Quadrant or Wave (11am ET, 4pm UK)
December 16, 2020 @ 11:00 am - 11:30 am
Industry analysts are the opinion formers, the reputation makers, your most influential recommenders and, of course, the ‘dot placers’.
Those organizations who are successful at consistently getting the best possible dot placement in assessments, such as Magic Quadrants and Waves, recognize that success comes from understanding much more than is simply written in any assessment RFI. They know that success comes from truly understanding what is driving the relevant analysts’ thinking and why they are asking what they are asking. As former senior analysts, and authors and reviewers of hundreds of assessments ourselves, we know the secrets to finding these answers only too well.
In this 30-minute webinar we will share our extensive experience to enable you to:
- Understand why dots get placed where they do
- Plan what you need to do overall to change analyst perception of where you should be positioned (before you get a bad draft placement)
- Respond effectively to a bad draft placement if it does occur
As a team of former senior analysts, with over 100 years of experience at Gartner, we have written, reviewed and approved hundreds of such assessments. As advisors, in the last eleven years, we have witnessed how improved assessment results have helped those businesses to achieve accelerated growth, significant new account wins and, in a half a dozen cases, acquisition.
We hope you can join our senior analysts, Jeff Comport and Joel Wecksell.
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Getting key analysts to have sufficient confidence (in your business, products and services) to recommend you to their clients is difficult. It takes concerted effort, appropriate preparation and relevant executive engagement if you are to get it right and get the right result. But the reality is most companies get it wrong and get truly disappointing results.