How can you use analysts like Gartner to drive revenue – without the need to re-mortgage your house? (11am ET, 4pm UK)
November 17, 2020 @ 11:00 am - 11:30 am
2020 has been a year like no other, and 2021 will start in much the same way. Traditional marketing activities like conferences, user events and seminars have evaporated. Buyers meantime have significantly upped their use of analysts as a way of researching markets, with buyer inquiries to analysts up by as much as 50%. Analysts are talking to your prospects about their needs, outlining the market of possible solutions and sharing their opinion of who to consider. The question is how can you make this unique channel part of your go-to-market program for 2021 and what would it cost?
In this 20-minute webinar, senior former Gartner analysts, Simon Levin and Jonathan Edwards will share how some companies have been able to generate as much as 50% of their pipeline from analyst referrals.
The webinar will cover the following:
- With Covid-19 decimating many traditional leadgen activities, how are analysts filling the gap as a source for business?
- How expensive are subscriptions and analyst firm leadgen programs, and are these needed to make the analyst firms work as a channel?
- How do you use analysts as an influencer channel without re-mortgaging your house?
- What is needed, and how much does it cost, to create an effective influencer program?
You can find out more and register here.
Vendors often complain that analysts come to a discussion with outcomes pre-determined and that nothing the vendor says or does will change the analyst’s mind. Are you really facing a Sisyphean task? We don’t think so. We’ve seen vendors achieve […]
Almost everybody is aware of Gartner Peer Insights, but few have given it consistent attention. Recent changes at Gartner have increased the importance of proactive Peer Insights activity for vendors - join our webinar to find out what you must be doing!