Analyst best practices around category creation (11am ET / 4pm UK)
October 6, 2021 @ 11:00 am - 11:30 am
Pretty much every day we have a conversation with a company about whether, and how, to best work with analysts like Gartner, Forrester etc to help establish a new category in the market. Can it be done? And if so, what is the right approach to follow?
In this webinar we will answer:
– What types of categories actually are there (from an analyst perspective)?
– What role do the analysts play in defining categories?
– Which analysts will help you and which may hinder you?
– What is the right action plan to engage analysts effectively?
If you think getting a new category recognized may be key to your success, don’t miss this webinar. Join Simon Levin (26 years analyst experience), and Ed Cordin (20 years as Gartner and IDC consultant and analyst) and let’s see if we can help you build the right strategy.
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Gartner and other analyst firms are shifting the vendor data collection from spreadsheet, presentations and documents to structured Web portals. Ostensibly meant to streamline and standardize the data collection process, the result is an upheaval in your response process, the detail and perspective you can provide and ultimately the predictability of your MQ or Wave dot position.