The secrets to changing the analyst’s mind (11am ET, 4pm UK)
May 25 @ 11:00 am - 11:30 am
Vendors often complain that analysts come to a discussion with outcomes pre-determined and that nothing the vendor says or does will change the analyst’s mind. Are you really facing a Sisyphean task? We don’t think so. We’ve seen vendors achieve significant progress in analyst outcomes by directly confronting those analyst (mis)conceptions.
Through this 20 minute webinar, you’ll be able to:
• Uncover the disconnects between your story and the analysts’ beliefs.
• Identify the key pieces of evidence that you’ll need to build your case.
• Assess the strength of your argument and your likelihood of success.
• Walk away with an understanding of how to materially change an analyst’s world view and perception of your company.
As a team of former senior analysts, with over 100 years of experience at Gartner, we have written, reviewed and approved hundreds of such assessments. As advisors, in recent years, we have worked on over 300 different assessments for our clients. During that time we have witnessed how improved assessment results have helped those businesses to achieve accelerated growth, significant new account wins and, in a half a dozen cases, acquisition.
Join our senior analysts Jonathan Edwards and Bruce Guptill to learn how you can stop rolling that rock uphill and actually influence an analyst’s perception of you and your market. You can register here.
Share This Story, Choose Your Platform!
Gartner Peer Insights is one of the most significant shifts to the way vendor performance is measured and assessed. With over 2.3 million product comparisons conducted on the platform in 2020, an increase of 15% over the previous year, its significance is on the rise.