Events

Almost everybody is aware of Gartner Peer Insights, but few have given it consistent attention. Recent changes at Gartner have increased the importance of proactive Peer Insights activity for vendors; Gartner has replaced Magic Quadrant reference surveys with information sourced from Peer Insights, and Gartner has developed new document types that summarize Peer Insights reviews and perspectives for end-user customers. This is a new muscle that technology vendors and service providers must learn to exercise regularly – you ignore it at your peril.

In this 30 minute session, senior analysts Anne Lapkin and Julie Short will help you understand:

– What is Gartner Peer Insights and how is it becoming an increasingly important source of information for your prospects and analysts?
– What are the new Gartner documents which use Peer Insights as the data source and how can vendors use them to advantage?
– What are the things vendors need to do to maximize their exposure and the potential value of Peer Insights?

Discover the 5 things you must do right now and how you can optimize Gartner Peer Insights for you your company’s advantage.

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