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Almost everybody is aware of Gartner Peer Insights, but few have given it consistent attention. Recent changes at Gartner have increased the importance of proactive Peer Insights activity for vendors; Gartner has replaced Magic Quadrant reference surveys with information sourced from Peer Insights, and Gartner has developed new document types that summarize Peer Insights reviews and perspectives for end-user customers. This is a new muscle that technology vendors and service providers must learn to exercise regularly – you ignore it at your peril.

In this 30 minute session, senior analysts Anne Lapkin and Julie Short will help you understand:

– What is Gartner Peer Insights and how is it becoming an increasingly important source of information for your prospects and analysts?
– What are the new Gartner documents which use Peer Insights as the data source and how can vendors use them to advantage?
– What are the things vendors need to do to maximize their exposure and the potential value of Peer Insights?

Discover the 5 things you must do right now and how you can optimize Gartner Peer Insights for you your company’s advantage.



June 22, 2021
11:00 am - 11:30 am

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