The 5 Vital Elements Needed to Brief IT Analysts (like Gartner) to Get Tangible Business Results (11am ET, 4pm UK)
July 28, 2021 @ 11:00 am - 11:30 am
Industry analysts influence 50-80% of all enterprise IT buying decisions, so meaningful engagement with them is critical to technology vendors of all sizes. When properly done, analyst briefings result in lead referrals and validation for your products and services. If you are not getting measurable results, or if you have not yet engaged the analysts in your sector, this 30-minute webinar will help you understand how to get real results from analyst briefings and engagement.
We will cover:
- What are the common mistakes people make in analyst briefings
- Why your PR materials don’t work with analysts
- The role of evidence in your analyst briefing
- A checklist for success
We are a team of former senior analysts with over 100 years’ collective experience at Gartner alone. For over 10 years we have helped IT vendors to get real return from their investments in engaging analysts. Two-thirds, for example, have reported a measurable increase in new business within weeks of working with us (source: TechValidate).
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Gartner and other analyst firms are shifting the vendor data collection from spreadsheet, presentations and documents to structured Web portals. Ostensibly meant to streamline and standardize the data collection process, the result is an upheaval in your response process, the detail and perspective you can provide and ultimately the predictability of your MQ or Wave dot position.