Upcoming Events

What Gartner and other analyst firms think about you matters… much more than you can ever imagine.This is because analysts have incredible reach, touching thousands of your prospects each year. Analysts inform your buyers throughout your sales cycle, advising them on what to do, who to do it with and even how much to pay.

Industry analysts influence 50-80% of all enterprise IT buying decisions, so meaningful engagement with them is critical to technology vendors of all sizes. When properly done, analyst briefings result in lead referrals and validation for your products and services. If [...]

“Over half of win/loss interviewees cite the Gartner Magic Quadrant (MQ) as the reason for including us in their buying process”. This quote from one of our customers highlights the very high level of influence Gartner MQs and Forrester Waves [...]

For a small vendor, to be cited by Gartner as a “Cool Vendor” can be the start of huge success. The Cool Vendor program, in which Gartner seeks out innovative small vendors to appear in Cool Vendor Reports has in the past branded vendors such as Instagram and Dropbox as “cool”. Technology purchasers, investors and partners pay attention to Cool Vendors as they may be the next big thing, The Gartner press machine creates significant publicity for Cool Vendors, effectively enhancing the Cool Vendors’ own marketing.

At this event we will introduce growth hacking using IT analyst firms like Gartner, Forrester, Aité and Celent within Fintech, and show attendees why this hack works and how to use it as well as how to position for growth through marketing using the 6 step secret to dominating your market.

Industry analysts are the opinion formers, the reputation makers, your most influential recommenders and, of course, the ‘dot placers’.

Here is a little secret. Over two-thirds of companies, who are in MQ and Waves, do not see assessment definitions as being a match to where their business fits into the market! You are not alone. However, as analysts influence [...]

According to Harvard Business School 75% of tech startups will fail. One of the most common reasons, for smaller firms whose target market includes enterprises, is the issue of credibility... especially when buyers believe larger, more established firms may be possible, and certainly safer, alternatives.

According to Harvard Business School 75% of tech startups will fail. One of the most common reasons, for smaller firms whose target market includes enterprises, is the issue of credibility... especially when buyers believe larger, more established firms may be possible, and certainly safer, alternatives.

- The Skills Connection's Guide to avoiding self harm Getting key analysts to have sufficient confidence (in your business, products and services) to recommend you to their clients is difficult. It takes concerted effort, appropriate preparation and relevant executive engagement if you are to get it right and get the right result. But the reality is most companies get it wrong and get truly disappointing results.