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According to Harvard Business School, 75% of VC-backed start-ups fail. Of those who do survive, 70% will end up being sold at little or no profit to the founders. It’s a highly competitive market with low chance of success. However, for firms targeting the enterprise market, there is a key growth hack which can make a startling difference. Over 90% of firms who have used this approach have gone on to thrive, yet few tech firms know about this hack or how to use it.

At this event we will introduce growth hacking using IT analyst firms like Gartner, Forrester, Aite and Celent within Fintech, and show attendees why this hack works and how to use it as well as how to position for growth through marketing using the 6 step secret to dominating your market.

We will cover:

  • When and why tech firms typical fail
  • Working with IT analysts to gain visibility with enterprise buyers
  • Gartner’s Cool Vendor programme – why small vendors aspire to this
  • The 6 steps to marketing success – no matter what your size
  • Using data to supercharge your marketing
  • The small suppliers guide to structuring your marketing team

Join Simon Levin, MD of The Skills Connection and Julia Payne, MD of Incisive Edge for the following presentations:

Growth Hacking Using IT Analyst Firms (like Gartner, Forrester, Aité and Celent) within Fintech by Simon Levin from The Skills Connection

Marketing for Tech Startups and Scaleups – How to position for growth through marketing using the 6 step secret to dominating your market by Julia Payne from Incisive Edge

Agenda

8:00-8:30 Refreshments

8:30-9:30 Using Analysts for Smart Growth Hacking

9:30-9:45 Break

9:45-10:45 How to Position for Growth Through Marketing

10:45-11:00 Questions & wrap-up

11:00: opportunity for 1:1 meetings with Simon Levin and Julia Payne

 

To register please click here.

We look forward to seeing you on the day and if you would like to have a one-to-one meeting with Julia or Simon at the event, please do let us know by emailing Susanne Osborne at: susanne.osborne@theskillsconnection.com.

Details

Date:
January 22
Time:
8:00 am - 11:00 am
Cost:
Free
Website:
https://www.eventbrite.co.uk/e/seminar-smart-growth-strategies-for-sme-fintechs-tickets-85608095117

Venue

Copenhagen FinTech Lab
Applebys Plads 7
Copenhagen K, 1411 Denmark
Website:
https://copenhagenfintech.dk/

Upcoming Events

Mar
12

Session 1: Solving the credibility conundrum using analysts like Gartner or Forrester (8.30am ET, 12.30pm UK, 2.30pm Israel)

According to Harvard Business School 75% of tech startups will fail. One of the most common reasons, for smaller firms whose target market includes enterprises, is the issue of credibility... especially when buyers believe larger, more established firms may be possible, and certainly safer, alternatives.

Mar
12

Session 2: Solving the credibility conundrum using analysts like Gartner or Forrester (12pm ET, 4pm UK, 6pm Israel)

According to Harvard Business School 75% of tech startups will fail. One of the most common reasons, for smaller firms whose target market includes enterprises, is the issue of credibility... especially when buyers believe larger, more established firms may be possible, and certainly safer, alternatives.

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