Events

Industry analysts are the opinion formers, the reputation makers, your most influential recommenders and, of course, the ‘dot placers’.

Those organizations who are successful at consistently getting the best possible dot placement in assessments, such as Magic Quadrants and Waves, recognize that success comes from understanding much more than is simply written in any assessment RFI. They know that success comes from truly understanding what is driving the relevant analysts’ thinking and why they are asking what they are asking. As former senior analysts, and authors and reviewers of hundreds of assessments ourselves, we know these secrets to finding these answers only too well.

In this 20-minute webinar we will share the key aspects that you need to know and enable you to:
• Understand the analyst’s job; and more importantly, learn why you should care
• More effectively help the analyst recognize the true value your company brings to the market
• Uniquely engage each analyst, using best practices, based on what drives them.

As a team of former senior analysts, with over 100 years of experience at Gartner, we have written, reviewed and approved hundreds of such assessments. As advisors, in the last 10 years, we have witnessed how improved assessment results have helped those businesses to achieve accelerated growth, significant new account wins and, in a half a dozen cases, acquisition.

Join our senior analysts, Jeff Comport and Joel Wecksell, to find out more and register here.