Loading Events

For a small vendor, to be cited by Gartner as a “Cool Vendor” can be the start of huge success. The Cool Vendor program, in which Gartner seeks out innovative small vendors to appear in Cool Vendor Reports has in the past branded vendors such as Instagram and Dropbox as “cool”. Technology purchasers, investors and partners pay attention to Cool Vendors as they may be the next big thing, The Gartner press machine creates significant publicity for Cool Vendors, effectively enhancing the Cool Vendors’ own marketing.

Many vendors approach Gartner in the hopes of receiving the Cool Vendor accolade and indeed many start-ups are both highly innovative and highly disruptive. Does that describe your firm? If so, are you frustrated by how massively influential analysts, like Gartner or Forrester, somehow don’t see it!? How can you make sure they recognize your innovation and potential breakthrough?

In this 20 minute webinar, we will cover:
• are you “Cool”?
• the incredible value of being “Cool”
• ensuring Gartner knows you are “Cool”

The Skills Connection is a team of former senior analysts with over 100 years’ collective experience at Gartner alone. Please join our Senior Analysts Anne Lapkin and Simon Levin, both experienced in successfully taking technology vendors on the journey to being “Cool Vendors”, to find out more. You can register here.

Details

Date:
December 17
Time:
10:00 am - 10:30 am
Website:
https://attendee.gotowebinar.com/register/787277116110602252

Upcoming Events

Nov
26

The Secrets of How to Brief IT Analysts (like Gartner) to Get Tangible Business Results (8am Pacific, 11am ET, 4pm UK, 6pm IDT)

Industry analysts influence 50-80% of all enterprise IT buying decisions, so meaningful engagement with them is critical to technology vendors of all sizes. When properly done, analyst briefings result in lead referrals and validation for your products and services. If […]

Dec
03

How to Move Your Dot in an MQ or Wave Assessment (11am ET, 4pm UK)

“Over half of win/loss interviewees cite the Gartner Magic Quadrant (MQ) as the reason for including us in their buying process”. This quote from one of our customers highlights the very high level of influence Gartner MQs and Forrester Waves […]

Dec
17

Are you “cool” and why does it matter? (10am ET, 3pm UK, 5pm Israel)

For a small vendor, to be cited by Gartner as a “Cool Vendor” can be the start of huge success. The Cool Vendor program, in which Gartner seeks out innovative small vendors to appear in Cool Vendor Reports has in the past branded vendors such as Instagram and Dropbox as “cool”. Technology purchasers, investors and partners pay attention to Cool Vendors as they may be the next big thing, The Gartner press machine creates significant publicity for Cool Vendors, effectively enhancing the Cool Vendors’ own marketing.

Email Notifications

Don't miss out. Get email notifications about our latest events. As soon as an event goes live, you'll be the first to know.