How to Move Your Dot in an MQ or Wave Assessment (11am ET, 4pm UK)
December 3 @ 11:00 am - 11:30 am
“Over half of win/loss interviewees cite the Gartner Magic Quadrant (MQ) as the reason for including us in their buying process”. This quote from one of our customers highlights the very high level of influence Gartner MQs and Forrester Waves have in the IT buying process. Or as the recent lawsuit against Gartner by NetScout puts it “A favorable ranking in Gartner’s Magic Quadrant report can ‘make or break’ an IT company”.
Right or wrong, this is a market reality.
Through this 20 minute webinar, you’ll be able to:
- Understand the real impact of a Magic Quadrant evaluation
- Determine the critical areas on which you need to focus in order to achieve a superior outcome
- Alternatively, gain an appreciation of where most MQ engagements fail, leading to subpar outcomes
- Learn about new vectors and criteria for evaluation that stand to impact your analyst engagement strategy
Join our senior analysts, Simon Levin and Jane Doorly, to learn how you can drive your business pipeline and brand awareness by ensuring your MQ and Wave assessment results truly reflect your market capabilities. You can register here.
The Secrets of How to Brief IT Analysts (like Gartner) to Get Tangible Business Results (8am Pacific, 11am ET, 4pm UK, 6pm IDT)
Industry analysts influence 50-80% of all enterprise IT buying decisions, so meaningful engagement with them is critical to technology vendors of all sizes. When properly done, analyst briefings result in lead referrals and validation for your products and services. If […]
“Over half of win/loss interviewees cite the Gartner Magic Quadrant (MQ) as the reason for including us in their buying process”. This quote from one of our customers highlights the very high level of influence Gartner MQs and Forrester Waves […]
For a small vendor, to be cited by Gartner as a “Cool Vendor” can be the start of huge success. The Cool Vendor program, in which Gartner seeks out innovative small vendors to appear in Cool Vendor Reports has in the past branded vendors such as Instagram and Dropbox as “cool”. Technology purchasers, investors and partners pay attention to Cool Vendors as they may be the next big thing, The Gartner press machine creates significant publicity for Cool Vendors, effectively enhancing the Cool Vendors’ own marketing.