Upcoming Events

Increasingly Gartner and others are requiring recorded briefings and product demo submissions. Delivering these is a different skill than their live equivalents – are you ready for this new model?

Industry analysts are the opinion formers, the reputation makers, your most influential recommenders and, of course, the ‘dot placers’.

Here is a little secret. Over two-thirds of companies, who are in MQ and Waves, do not see assessment definitions as being a match to where their business fits into the market! You are not alone.

- The Skills Connection's Guide to avoiding self harm Getting key analysts to have sufficient confidence (in your business, products and services) to recommend you to their clients is difficult. It takes concerted effort, appropriate preparation and relevant executive engagement if you are to get it right and get the right result. But the reality is most companies get it wrong and get truly disappointing results.

Are you mystified why you got the Critical Capabilities score in a recent assessment? Do you find Gartner’s Critical Capabilities unclear, complicated, frustrating and annoying? Find out the 10 things you should be doing and not doing for this important assessment.

Some firms get significant business via analysts (such as Gartner & Forrester), while many simply do not. Why is that? And where are you on the scale? Every 2 years, The Skills Connection conduct a study looking specifically at how technology providers’ engage with analysts, and what results they get back in terms of real business impact. In this webinar, we'll share our findings.

90% of tech startups fail. It’s a fact. 75% that are VC-funded fail. That’s also a fact. What differentiates the scaling successes from failures, we have found from firsthand experience, is adhering to a simple formula.

Gartner, IDC and other analyst firms are increasingly shifting their vendor data collection for assessments (like Magic Quadrants, MarketScapes and Waves)  from spreadsheets and other documentation to structured Web portals. Ostensibly meant to streamline and standardize the data collection process, the result is a major upheaval in your response process, the detail and perspective you can provide and ultimately the predictability of your Magic Quadrant, MarketScape or Wave position.

One of the most frequent questions we get from our clients is, “Should we be working to create a new category, and if yes, how do we do it?”

Vendors often complain that analysts come to a discussion with outcomes pre-determined and that nothing the vendor says or does will change the analyst’s mind. Are you really facing a Sisyphean task? We don’t think so. We’ve seen vendors achieve [...]