When considering whether to sign a contract with Gartner, most companies are perfectly well aware of the two hats that Gartner wears when engaging with them – and of the […]
Our most common activity is helping clients to put together analyst briefings that get the analysts’ attention and lead to improved understanding of, and appreciation for, our clients’ products and […]
What happens when a firm feels it simply cannot accept the Gartner opinion of its products and performance?
Sometimes, people get angry. The most extreme case, of course, was ZL Technologies […]
To most people these days, the name Gartner is immediately associated with one particular form of research – the Magic Quadrant, or MQ. That familiar two-by-two matrix has become synonymous […]
In all my many years as a Gartner analyst, I could put my hand on my heart and honestly swear that the Magic Quadrant assessment process was wholly impartial. Every […]
Every week or two, we hear the same complaint from at least one company.
“The analyst we deal with is an idiot,” the CMO will tell us. “He simply doesn’t understand […]
One question we often hear is “Is there a real impact to inclusion in a Gartner Magic Quadrant?” Frankly, the answer is obvious, but the evidence is often hard to […]
“The genius of our product is inside this Black Box.” Innovative ideas are precious and rare. For many firms, there is just one technology or technique that forms that vital […]
I was at Gartner for 19 years, latterly group vice-president for the software research group and head of analyst associate development. Having attended (and survived) Symposium as an associate, I […]