Choosing the References that Will Work for You: 3 Golden Tips

We all need credible third parties to talk on our behalf about the success and business value they have achieved using our products. A strong reference base of credible customers […]

By |August 24th, 2015|Analyst engagement, Magic Quadrant, References|0 Comments

Get in synch with the Magic Quadrant cycle

Preparing for your analyst assessment is like preparing to win a new customer. When you’re approaching a sales prospect, you start by thinking about the company’s buying cycle, as it […]

The Secrets Behind a Great Magic Quadrant Reference

What would it say about your company and your products and services if the Magic Quadrant references you had nominated came out with comments that were unhelpful or even destructive?

Supposing […]

By |May 27th, 2015|Magic Quadrant, References|0 Comments