We all need credible third parties to talk on our behalf about the success and business value they have achieved using our products. A strong reference base of credible customers […]
Preparing for your analyst assessment is like preparing to win a new customer. When you’re approaching a sales prospect, you start by thinking about the company’s buying cycle, as it […]
What would it say about your company and your products and services if the Magic Quadrant references you had nominated came out with comments that were unhelpful or even destructive?