We all love short cuts … sneaky back roads to avoid traffic jams, ‘life hacks’ to speed up daily chores, and ingenious mobile apps that save us hours. But applying […]
What makes the difference between a brilliant analyst presentation and a horror show? Ask any IT analyst why some vendors’ briefing decks leave them cold and you’ll probably hear the […]
Briefing IT analysts takes energy — which is in short supply when you’re busy working hard to help your company succeed. So is engagement really worth the effort? There are […]
10 valuable tips for altering outcomes at the 11th hour
We’ve all seen it happen — in the FIFA World Cup, Super Bowl, or the US Open. Sports stars are headed […]
We are undertaking primary research to explore your use of informal advocates and formal references with advisory research firms (e.g. Gartner, Forrester, IDC).
For some time, great references have been critical to […]
We are undertaking primary research to understand technology providers’ attitudes to participating in assessments such as the Gartner Magic Quadrant (MQ) process. We would like to understand the time, and energy investment required […]
We all need credible third parties to talk on our behalf about the success and business value they have achieved using our products. A strong reference base of credible customers […]
Preparing for your analyst assessment is like preparing to win a new customer. When you’re approaching a sales prospect, you start by thinking about the company’s buying cycle, as it […]
Whether you like it or not, inclusion and coverage within a Gartner Magic Quadrant (or, to a lesser extent, a Forrester Wave) can be hugely important to your business.
As one […]
Who are these Gartner, Forrester and IDC analysts? Are they highly-trained, highly expert, all-knowing gurus? Are they all flawlessly well informed? Do they have some mythic, heroic power?
To hear many […]