Getting key analysts to have sufficient confidence (in your business, products and services) to recommend you to their clients is difficult. It takes concerted effort, appropriate preparation and relevant executive engagement if you are to get it right and get the right result. But the reality is most companies get it wrong and get truly disappointing results.
We recently ran a webinar with our senior analysts, Anne Lapkin and Jane Doorly, to help IT vendors understand the most common mistakes, reflect on how you present yourselves to analyst firms through the eyes of experienced analysts and develop a plan to elevate your assessment responses, and engagement activities overall, to a higher level.
If you would like to catch-up, you can listen to the recording by logging-in to our Knowledge Bank here.