Analyst engagement

The Magic Quadrant/Wave simply doesn’t reflect our market – so “game over”, right?

Is there anything you can do when the Gartner Magic Quadrant (MQ) or Forrester Wave just doesn’t seem to fit what you do?

Over two-thirds of companies, who are in MQ […]

By |January 24th, 2019|Analyst briefing, Analyst engagement, Magic Quadrant, Webinar|0 Comments

IT Analyst Presentations: The Doomed Short-cut You Must Avoid

We all love short cuts … sneaky back roads to avoid traffic jams, ‘life hacks’ to speed up daily chores, and ingenious mobile apps that save us hours. But applying […]

By |August 7th, 2017|Analyst briefing, Analyst engagement, Magic Quadrant|0 Comments

Five Most Common Mistakes in Analyst Briefing Decks

What makes the difference between a brilliant analyst presentation and a horror show? Ask any IT analyst why some vendors’ briefing decks leave them cold and you’ll probably hear the […]

Is it Worth Briefing IT Analysts? Is There Any Return?

Briefing IT analysts takes energy — which is in short supply when you’re busy working hard to help your company succeed. So is engagement really worth the effort? There are […]

Looking for a Game Changer at the Draft Review Stage?

10 valuable tips for altering outcomes at the 11th hour

We’ve all seen it happen — in the FIFA World Cup, Super Bowl, or the US Open. Sports stars are headed […]

The Skills Connection Advocates and References Survey 2016 – Tell us what you think

We are undertaking primary research to explore your use of informal advocates and formal references with advisory research firms (e.g. Gartner, Forrester, IDC).

For some time, great references have been critical to […]

By |May 17th, 2016|Analyst engagement, Magic Quadrant, Uncategorized|0 Comments

The Skills Connection Analyst Assessment Survey 2016 – Tell us what you think

We are undertaking primary research to understand technology providers’ attitudes to participating in assessments such as the Gartner Magic Quadrant (MQ) process. We would like to understand the time, and energy investment required […]

By |February 2nd, 2016|Analyst engagement, Magic Quadrant, Uncategorized|0 Comments

Choosing the References that Will Work for You: 3 Golden Tips

We all need credible third parties to talk on our behalf about the success and business value they have achieved using our products. A strong reference base of credible customers […]

By |August 24th, 2015|Analyst engagement, Magic Quadrant, References|0 Comments

Get in synch with the Magic Quadrant cycle

Preparing for your analyst assessment is like preparing to win a new customer. When you’re approaching a sales prospect, you start by thinking about the company’s buying cycle, as it […]

Two Birds, One Stone, Fat Chance

How does your organisation handle its analyst relations? Do you rely on a public relations specialist or a PR agency? If so, you are not alone. And you’ll not be […]

By |August 4th, 2015|Analyst briefing, Analyst engagement, Uncategorized|3 Comments