Analyst engagement

Raising Your Analyst Profile

As we often cite in our various articles and videos, survey after survey shows that analysts are influential in over half of all enterprise IT decisions. For most technology firms […]

By |June 29th, 2015|Analyst briefing, Analyst engagement|0 Comments

The Four Ps Are for Analysts Too

There’s one sad story I hear pretty much every week. It goes like this: “We meet the analysts regularly at events, brief them and feel we have a good relationship… […]

By |April 23rd, 2015|Analyst briefing, Analyst engagement, Magic Quadrant|0 Comments