We are undertaking primary research to explore your use of informal advocates and formal references with advisory research firms (e.g. Gartner, Forrester, IDC).
For some time, great references have been critical to winning over analysts and getting great assessment results. However, in the new social world, this is no longer enough. Customer insights as well as feedback are becoming an increasingly critical element in forming analyst opinions and playing an ever larger role in analyst reports. We’d like to know what you think.
We absolutely promise that this survey will take no more than 5-10 minutes to complete. All responses are anonymous and, in return for participating, we will send you a complimentary summary of the results to allow you to benchmark your company.
Thank you for contributing.