Preparing for your analyst assessment is like preparing to win a new customer. When you’re approaching a sales prospect, you start by thinking about the company’s buying cycle, as it […]
Whether you like it or not, inclusion and coverage within a Gartner Magic Quadrant (or, to a lesser extent, a Forrester Wave) can be hugely important to your business.
As one […]
Who are these Gartner, Forrester and IDC analysts? Are they highly-trained, highly expert, all-knowing gurus? Are they all flawlessly well informed? Do they have some mythic, heroic power?
To hear many […]
It’s 2015, and Gartner is planning to publish more than 150 different Magic Quadrants this year, including 20 brand new assessments. Some of these will involve new regional coverage (four […]
To most people these days, the name Gartner is immediately associated with one particular form of research – the Magic Quadrant, or MQ. That familiar two-by-two matrix has become synonymous […]