Skip to content
Anyone can get a great Magic Quadrant or Forrester Wave result. Well, no. Not anyone. But any company with good products, good prospects and a decent working relationship with the analysts should be able to put its story across [...]
In 2020 the influence of analysts matters more than ever, with travel restricted and many of the usual methods buyers use to find and assess suppliers gone (e.g. conferences, exhibitions, seminars). But are the analysts, like Gartner, supporters of [...]
We are currently carrying out our biennial primary research, to discover what you think about the analyst assessment process and what value you see from being included. Also this time we are interested to know about your experiences of [...]
– The Skills Connection’s Guide to avoiding self harm. Getting key analysts to have sufficient confidence (in your business, products and services) to recommend you to their clients is difficult. It takes concerted effort, appropriate preparation and relevant executive [...]
We all love short cuts ... sneaky back roads to avoid traffic jams, 'life hacks' to speed up daily chores, and ingenious mobile apps that save us hours. But applying the same mindset to creating your briefing for IT analysts, [...]
How much does analyst research – from Gartner, Forrester and all the rest of them – really impact your sales pipeline? In these days of online peer reviews and social media, do the analysts still influence where the money goes? [...]
According to Harvard Business School, 75% of VC-backed start-ups fail. Of those who do survive, 70% will end up being sold at little or no profit to the founders. It’s a highly competitive market with low chance of success. However, [...]
“We have great analyst engagement. Like every journalist, we send them our various press releases and brief them on every one of our new releases. Frustratingly though we never seem to get any business referred to us by them!” If [...]
Is there anything you can do when the Gartner Magic Quadrant (MQ) or Forrester Wave just doesn't seem to fit what you do? Over two-thirds of companies, who are in MQ and Waves, do not see assessment definitions as being [...]
Briefing IT analysts takes energy — which is in short supply when you're busy working hard to help your company succeed. So is engagement really worth the effort? There are two telling answers to this important question. The first answer [...]