It doesn’t matter which Magic Quadrant or Wave assessment you are in, the fact is that the references you provide have a profound effect on your result. Weak references will sabotage all your other efforts every time. So why is it then that the vast majority of companies find their references let them down? Somehow it appears they say one thing to you but something different when they engage the analysts. As it turns out there are some very simple reasons for this and some pretty simple actions to take to start to change the result. In this webinar we will share the secrets behind great references and what are the best practices you can follow to get the right results from them.