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November 2019

December 2019

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Nov
26

The Secrets of How to Brief IT Analysts (like Gartner) to Get Tangible Business Results (8am Pacific, 11am ET, 4pm UK, 6pm IDT)

Industry analysts influence 50-80% of all enterprise IT buying decisions, so meaningful engagement with them is critical to technology vendors of all sizes. When properly done, analyst briefings result in lead referrals and validation for your products and services. If [...]

Dec
03

How to Move Your Dot in an MQ or Wave Assessment (11am ET, 4pm UK)

“Over half of win/loss interviewees cite the Gartner Magic Quadrant (MQ) as the reason for including us in their buying process”. This quote from one of our customers highlights the very high level of influence Gartner MQs and Forrester Waves [...]

Dec
17

Are you “cool” and why does it matter? (10am ET, 3pm UK, 5pm Israel)

For a small vendor, to be cited by Gartner as a “Cool Vendor” can be the start of huge success. The Cool Vendor program, in which Gartner seeks out innovative small vendors to appear in Cool Vendor Reports has in the past branded vendors such as Instagram and Dropbox as “cool”. Technology purchasers, investors and partners pay attention to Cool Vendors as they may be the next big thing, The Gartner press machine creates significant publicity for Cool Vendors, effectively enhancing the Cool Vendors’ own marketing.

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