Analyst Relations Group Event: How to successfully navigate an analyst ranking report RFI (4.30pm UK)
In the majority of cases a desirable output from the AR programme is to identify the ranking reports (whether that’s waves, quadrants or matrix) that will generate brand awareness, demand, leads, growth and the right positioning and then placing at [...]
Do analysts help firms create new categories, or hinder them? (11am ET / 4pm UK)
Whether a series A start-up, or a mature company seeking to enter new markets, or pivot, the idea that the winning formula is to create your own new tech category is currently all the rage. But when does this really make sense? And what constitutes a new category?
Upcoming Events
Analyst Relations Group Event: How to successfully navigate an analyst ranking report RFI (4.30pm UK)
In the majority of cases a desirable output from the AR programme is to identify the ranking reports (whether that’s waves, quadrants or matrix) that will generate brand awareness, demand, leads, growth and the right positioning and then placing at [...]
Do analysts help firms create new categories, or hinder them? (11am ET / 4pm UK)
Whether a series A start-up, or a mature company seeking to enter new markets, or pivot, the idea that the winning formula is to create your own new tech category is currently all the rage. But when does this really make sense? And what constitutes a new category?