The Secret to Getting Clients to be Strong Advocates and References with Analysts – Nov 25 (11am ET, 4pm UK)

At their annual forum Gartner recently stated that “building an effective customer reference cultivation program” is vital for analyst engagement success.

At The Skills Connection, we have worked successfully with many companies to help them improve their reference results and we will be sharing key advice in this free webinar.

Through this 20 minute webinar, you’ll be able to:

• Understand the role of the analyst and how they gather data as a foundation for their reports
• Find out why the reference needs of analysts are different than those of sales prospects
• Gain a view into what a typical year of analyst-client interactions looks like.
• Learn what the key elements of an advocacy program are so you can build a stronger reference base.
• Gain confidence in the characteristics of your references so that they can be best matched to analyst requirements

Join our senior analysts Mark Gilbert and Simon Levin, who will share the essentials of what makes a successful analyst reference program. View the recorded webinar.