The Magic Quadrant/Wave simply doesn’t reflect our market – so “game over”, right? (11am ET, 4pm UK)
February 19, 2019 @ 11:00 am - 11:30 am
Here is a little secret. Over two-thirds of companies, who are in MQ and Waves, do not see assessment definitions as being a match to where their business fits into the market! You are not alone.
However, as analysts influence as many as four out of five (source: Blanc & Otus) enterprise purchase decisions, missing out on this channel will simply reduce business coming your way. That’s a fact.
Maybe you have tried briefing the analysts about your market, but they just won’t see the error of their ways. Or perhaps it just seems clear that they have some inherent bias against you. So surely then your only option is “throwing in the towel” and accepting that it’s only your competitors who’ll get the benefit of leads from the analysts? It’s always better to be on the MQ in any position. It’s always easier to explain why you are in a certain position, than to explain why you are excluded. If you choose to be excluded, the market will perceive that you have exited this market and you are no longer a credible vendor.
How can that possibly ever be worthwhile? What it really means is you need a different strategy. You need a different set of tactics. You need to plan a campaign, not a battle. This webinar will share how others have succeeded.
1. The various root causes for differences in market view between analyst and supplier
2. The best approach to address your particular difference
3. The proven method to change analyst perspectives and opinions
4. The elements needed for a successful campaign
Join our senior analysts Simon Levin and Jonathan Yarmis for our complimentary, 30-minute webinar and change the outcome of analyst engagement for your company. You can register here.
In this 30 minute webinar, we will be presenting our 2020 primary research survey findings and offering evidence-based advice for improving your Magic Quadrant and Wave submissions.