How to Move Your Dot in an MQ or Wave Assessment (12pm ET, 5pm UK)

“Over half of win/loss interviewees cite the Gartner Magic Quadrant (MQ) as the reason for including us in their buying process”. This quote from one of our customers highlights the very high level of influence Gartner MQs and Forrester Waves have in the IT buying process.

This is regularly born out in surveys, for example a recent research report (October 2015) from G2 Crowd and Blanc & Otus found that IT advisory firms, such as Gartner, are considered extremely valuable sources of information by 84% of participants in determining which vendors are ultimately selected in B2B transactions.

Right or wrong, this is a market reality.

Through this 20 minute webinar, you’ll be able to:

• Develop the right strategy for Magic Quadrant or Wave assessment success
• Determine what elements can make a real difference for you
• Avoid the common pitfalls
• Learn how the recent changes of the Gartner MQ should change your fundamental thinking towards these assessments.

As a team of former senior analysts, with over 70 years of experience at Gartner, we have written, reviewed and approved hundreds of such assessments. As advisors, in recent years, we have worked on over 100 different assessments for our clients. During that time we have witnessed how improved assessment results have helped those businesses to achieve accelerated growth, significant new account wins and, in a half a dozen cases, acquisition.

Join our senior analysts, Simon Levin and Jonathan Yarmis, to learn how you can drive your business pipeline and brand awareness by ensuring your MQ and Wave assessment results truly reflect your market capabilities.

A recording of this webinar can be found in the Knowledge Bank.