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In 2020 the influence of analysts matters more than ever, with travel restricted and many of the usual methods buyers use to find and assess suppliers gone (e.g. conferences, exhibitions, seminars). But are the analysts, like Gartner, supporters of [...]
Briefing IT analysts takes energy — which is in short supply when you're busy working hard to help your company succeed. So is engagement really worth the effort? There are two telling answers to this important question. The first answer [...]
At their annual forum Gartner recently stated that “building an effective customer reference cultivation program” is vital for analyst engagement success. At The Skills Connection, we have worked successfully with many companies to help them improve their reference results and we will be sharing key advice in this free webinar.
How does your organisation handle its analyst relations? Do you rely on a public relations specialist or a PR agency? If so, you are not alone. And you’ll not be alone, either, if you’ve had to get used to seeing [...]
As we often cite in our various articles and videos, survey after survey shows that analysts are influential in over half of all enterprise IT decisions. For most technology firms this quite simply means the analysts can help make or [...]
Our most common activity is helping clients to put together analyst briefings that get the analysts’ attention and lead to improved understanding of, and appreciation for, our clients’ products and services. Do it right, and the analyst is engaged, looking [...]