Join our senior analysts, Simon Levin and Jonathan Yarmis, to learn how you can drive your business pipeline and brand awareness by ensuring your MQ and Wave assessment results truly reflect your market capabilities.

Industry analysts influence 50-80% of all enterprise IT buying decisions, so meaningful engagement with them is critical to technology vendors of all sizes. When properly done, analyst briefings result in [...]

For a small vendor, to be cited by Gartner as a “Cool Vendor” can be the start of huge success. The Cool Vendor program, in which Gartner seeks out innovative small vendors to appear in Cool Vendor Reports has in the past branded vendors such as Instagram and Dropbox as “cool”. Technology purchasers, investors and partners pay attention to Cool Vendors as they may be the next big thing, The Gartner press machine creates significant publicity for Cool Vendors, effectively enhancing the Cool Vendors’ own marketing.

“Over half of win/loss interviewees cite the Gartner Magic Quadrant (MQ) as the reason for including us in their buying process”. This quote from one of our customers highlights the [...]

Here is a little secret. Over two-thirds of companies, who are in MQ and Waves, do not see assessment definitions as being a match to where their business fits into [...]

For a small vendor, to be cited by Gartner as a “Cool Vendor” can be the start of huge success. The Cool Vendor program, in which Gartner seeks out innovative small vendors to appear in Cool Vendor Reports has in the past branded vendors such as Instagram and Dropbox as “cool”. Technology purchasers, investors and partners pay attention to Cool Vendors as they may be the next big thing, The Gartner press machine creates significant publicity for Cool Vendors, effectively enhancing the Cool Vendors’ own marketing.

What Gartner and other analyst firms think about you matters… much more than you can ever imagine.This is because analysts have incredible reach, touching thousands of your prospects each year. Analysts inform your buyers throughout your sales cycle, advising them on what to do, who to do it with and even how much to pay.