Upcoming Events

In this webinar, the first of two parts, we will address six myths of analyst relations specifically relating to analyst assessments such as the Gartner Magic Quadrant, Forrester Wave and others. Many myths have sprung up about what’s required to [...]

In this webinar, we continue to explore the great myths of analyst relations, passed down from generation to generation of AR professionals. As former analysts, we are not only surprised at how often we come across these myths, but how [...]

Not only are the major analyst firms, such as Gartner and Forrester, increasingly looking for briefings and demos to be delivered as recordings, but the range and capabilities of video tools have vastly improved over the last couple of years.

“Over half of win/loss interviewees cite the Gartner Magic Quadrant (MQ) as the reason for including us in their buying process”. This quote from one of our customers highlights the very high level of influence Gartner MQs and Forrester Waves [...]

Some firms get significant business via analysts (such as Gartner & Forrester), while many simply do not. Why is that? And where are you on the scale? Every 2 years, The Skills Connection conduct a study looking specifically at how technology providers’ engage with analysts, and what results they get back in terms of real business impact. In this webinar, we'll share our findings.

In this webinar, we will be interviewing, Jonathan Yarmis, a veteran of the IT advisory research industry with 37 years of experience, to find out about the hard lessons learned from a unique life on both sides of the table in analyst engagement – as an analyst and in analyst relations!

Knowing that analysts influence over half of all enterprise IT buying decisions, are you briefing them regularly? If so, are you getting the level of lead referrals and validation for your products and services you would expect? If not, then you need this webinar. In it we will share details of the five things we have learned, as former senior Gartner analysts, that differentiate the few briefings that get results versus the vast majority that simply go in the digital filing cabinet (i.e the trash).

Industry analysts are the opinion formers, the reputation makers, your most influential recommenders and, of course, the ‘dot placers’.

Here is a little secret. Over two-thirds of companies, who are in MQ and Waves, do not see assessment definitions as being a match to where their business fits into the market! You are not alone.

The requirement by Gartner and others for only recorded briefings and product demos in evaluation submissions has defined a new competitive threat and opportunity. The pressure to deliver in this new way on a compressed schedule alongside all the other elements of an evaluation are too often leading to mediocre, undifferentiating recordings. Revisit how you prepare and tell your story. Striking the right balance between content and production is essential. We will help you plan your time, define and create your content, including tools that will help do it quickly and easily.