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May 2020
In this webinar, we will explore how COVID-19 is affecting the technology marketing mix, where in the buying cycle analysts are increasing as a component of the buying process, and what this means in terms of the actions you need to be taking, in the next 9-12 months, to ensure you can maximize the pipeline for your business in this changed world.
Find out moreApril 2020
Each year, a number of Gartner Magic Quadrants (MQ) and Forrester Waves are retired. This means the burden of Analyst Engagement is off your shoulders, right? Wrong!
Find out moreMarch 2020
- The Skills Connection's Guide to avoiding self harm Getting key analysts to have sufficient confidence (in your business, products and services) to recommend you to their clients is difficult. It takes concerted effort, appropriate preparation and relevant executive engagement if you are to get it right and get the right result. But the reality is most companies get it wrong and get truly disappointing results.
Find out moreAccording to Harvard Business School 75% of tech startups will fail. One of the most common reasons, for smaller firms whose target market includes enterprises, is the issue of credibility... especially when buyers believe larger, more established firms may be possible, and certainly safer, alternatives.
Find out moreAccording to Harvard Business School 75% of tech startups will fail. One of the most common reasons, for smaller firms whose target market includes enterprises, is the issue of credibility... especially when buyers believe larger, more established firms may be possible, and certainly safer, alternatives.
Find out moreFebruary 2020
Here is a little secret. Over two-thirds of companies, who are in MQ and Waves, do not see assessment definitions as being a match to where their business fits into the market! You are not alone. However, as analysts influence [...]
Find out moreJanuary 2020
Industry analysts are the opinion formers, the reputation makers, your most influential recommenders and, of course, the ‘dot placers’.
Find out moreAt this event we will introduce growth hacking using IT analyst firms like Gartner, Forrester, Aité and Celent within Fintech, and show attendees why this hack works and how to use it as well as how to position for growth through marketing using the 6 step secret to dominating your market.
Find out moreDecember 2019
For a small vendor, to be cited by Gartner as a “Cool Vendor” can be the start of huge success. The Cool Vendor program, in which Gartner seeks out innovative small vendors to appear in Cool Vendor Reports has in the past branded vendors such as Instagram and Dropbox as “cool”. Technology purchasers, investors and partners pay attention to Cool Vendors as they may be the next big thing, The Gartner press machine creates significant publicity for Cool Vendors, effectively enhancing the Cool Vendors’ own marketing.
Find out more“Over half of win/loss interviewees cite the Gartner Magic Quadrant (MQ) as the reason for including us in their buying process”. This quote from one of our customers highlights the very high level of influence Gartner MQs and Forrester Waves [...]
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