The 5 Vital Elements Needed to Brief IT Analysts (like Gartner) to Get Tangible Business Results (11am ET, 4pm UK)

Industry analysts influence 50-80% of all enterprise IT buying decisions, so meaningful engagement with them is critical to technology vendors of all sizes. When properly done, analyst briefings result in lead referrals and validation for your products and services. If you are not getting measurable results, or if you have not yet engaged the analysts in your sector, this 30-minute webinar will help you understand how to get real results from analyst briefings and engagement.

AR in the age of AI: how to flourish in the AI-powered future of analysts (11am ET, 4pm UK)

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No, not yet another webinar on ChatGPT. Quite the reverse as all the analyst firms are already investigating how the latest innovations in AI can be applied to their business and this will inevitably impact both vendor and end-user clients. After all, absorbing information, deriving insights and producing reports is as good a definition for an analyst as an AI.

Six myths about analyst engagement – part 1 (11am ET, 4pm UK)

In this webinar, the first of two parts, we will address six myths of analyst relations specifically relating to analyst assessments such as the Gartner Magic Quadrant, Forrester Wave and others. Many myths have sprung up about what’s required to [...]

Part 2 – Six myths about analyst engagement (11am ET, 4pm UK)

In this webinar, we continue to explore the great myths of analyst relations, passed down from generation to generation of AR professionals. As former analysts, we are not only surprised at how often we come across these myths, but how [...]

2024 analyst engagement survey: getting effective business impact from assessment results (11am ET, 4pm UK)

Some firms get significant business via analysts (such as Gartner & Forrester), while many simply do not. Why is that? And where are you on the scale? Every 2 years, The Skills Connection conduct a study looking specifically at how technology providers’ engage with analysts, and what results they get back in terms of real business impact. In this webinar, we'll share our findings.

Hard lessons learned from a life in analyst relations (11am ET, 4pm UK)

In this webinar, we will be interviewing, Jonathan Yarmis, a veteran of the IT advisory research industry with 37 years of experience, to find out about the hard lessons learned from a unique life on both sides of the table in analyst engagement – as an analyst and in analyst relations!

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