In this webinar, we will be interviewing, Jonathan Yarmis, a veteran of the IT advisory research industry with 37 years of experience, to find out about the hard lessons learned from a unique life on both sides of the table in analyst engagement – as an analyst and in analyst relations!

Knowing that analysts influence over half of all enterprise IT buying decisions, are you briefing them regularly? If so, are you getting the level of lead referrals and validation for your products and services you would expect? If not, then you need this webinar. In it we will share details of the five things we have learned, as former senior Gartner analysts, that differentiate the few briefings that get results versus the vast majority that simply go in the digital filing cabinet (i.e the trash).

Industry analysts are the opinion formers, the reputation makers, your most influential recommenders and, of course, the ‘dot placers’.

Here is a little secret. Over two-thirds of companies, who are in MQ and Waves, do not see assessment definitions as being a match to where their business fits into the market! You are not alone.

The requirement by Gartner and others for only recorded briefings and product demos in evaluation submissions has defined a new competitive threat and opportunity. The pressure to deliver in this new way on a compressed schedule alongside all the other elements of an evaluation are too often leading to mediocre, undifferentiating recordings. Revisit how you prepare and tell your story. Striking the right balance between content and production is essential. We will help you plan your time, define and create your content, including tools that will help do it quickly and easily.

Surveys are at the core of every analyst assessment RFI. Often with hundreds of questions and strict response limits, they are essential for achieving meaningful results. So why is it so many companies don’t get the result they expect?

“Over half of win/loss interviewees cite the Gartner Magic Quadrant (MQ) as the reason for including us in their buying process”. This quote from one of our customers highlights the very high level of influence Gartner MQs and Forrester Waves [...]

Increasingly GenAI tools are offering the lure of productivity and insight to speed up the submission of analyst-firm assessment surveys and presentations. How fast and far should you go? Gartner has explicitly noticed and warned that GenAI assessment submissions are [...]

Many teams default to the “big basket” approach then wonder why they’re missing regional nuance, category-specific depth, or sharper differentiation. In this 30-minute session, we’ll cut through the noise and get practical about when boutique/specialist firms matter, why they matter, and how to engage them effectively – without wasting time or budget.

MQs and other “Big Rocks” (rankings, high-stakes evaluations) often get overweighted — and the real work (and risk) happens around the edges. In this episode of AR Intelligence: Live — Conversations, Carter Lusher sits down with Simon Levin (Managing Director, The Skills Connection) for a tight, moderator-driven discussion on what AR teams and analysts commonly get wrong about MQ/Wave-style moments — and how to stay strategic without burning cycles or burning out.