Previous events

Industry analysts influence 50-80% of all enterprise IT buying decisions, so meaningful engagement with them is critical to technology vendors of all sizes. When properly done, analyst briefings result in lead referrals and validation for your products and services. If you are not getting measurable results, or if you have not yet engaged the analysts in your sector, this 30-minute webinar will help you understand how to get real results from analyst briefings and engagement.

In the majority of cases a desirable output from the AR programme is to identify the ranking reports (whether that’s waves, quadrants or matrix) that will generate brand awareness, demand, leads, growth and the right positioning and then placing at [...]

If you think getting a new category recognized may be key to your success, don’t miss this webinar.

Gartner Peer Insights is one of the most significant shifts to the way vendor performance is measured and assessed. With over 2.3 million product comparisons conducted on the platform in 2020, an increase of 15% over the previous year, its significance is on the rise.

Increasingly Gartner and others are requiring recorded briefings and product demo submissions. Delivering these is a different skill than their live equivalents – are you ready for this new model?

Industry analysts are the opinion formers, the reputation makers, your most influential recommenders and, of course, the ‘dot placers’.

Here is a little secret. Over two-thirds of companies, who are in MQ and Waves, do not see assessment definitions as being a match to where their business fits into the market! You are not alone.

- The Skills Connection's Guide to avoiding self harm Getting key analysts to have sufficient confidence (in your business, products and services) to recommend you to their clients is difficult. It takes concerted effort, appropriate preparation and relevant executive engagement if you are to get it right and get the right result. But the reality is most companies get it wrong and get truly disappointing results.

Are you mystified why you got the Critical Capabilities score in a recent assessment? Do you find Gartner’s Critical Capabilities unclear, complicated, frustrating and annoying? Find out the 10 things you should be doing and not doing for this important assessment.

Some firms get significant business via analysts (such as Gartner & Forrester), while many simply do not. Why is that? And where are you on the scale? Every 2 years, The Skills Connection conduct a study looking specifically at how technology providers’ engage with analysts, and what results they get back in terms of real business impact. In this webinar, we'll share our findings.