Industry analysts are the opinion formers, the reputation makers, your most influential recommenders and, of course, the ‘dot placers’.
Here is a little secret. Over two-thirds of companies, who are in MQ and Waves, do not see assessment definitions as being a match to where their business fits into the market! You are not alone.
What Gartner and other analyst firms think about you matters… much more than you can ever imagine.This is because analysts have incredible reach, touching thousands of your prospects each year. Analysts inform your buyers throughout your sales cycle, advising them on what to do, who to do it with and even how much to pay.
- The Skills Connection's Guide to avoiding self harm Getting key analysts to have sufficient confidence (in your business, products and services) to recommend you to their clients is difficult. It takes concerted effort, appropriate preparation and relevant executive engagement if you are to get it right and get the right result. But the reality is most companies get it wrong and get truly disappointing results.
Once your MQ is published, you may be tempted to heave a deep sigh of relief and get back to your day-job. That would be a big mistake.
Vendors often complain that analysts come to a discussion with outcomes pre-determined and that nothing the vendor says or does will change the analyst’s mind. Are you really facing a Sisyphean task? We don’t think so. We’ve seen vendors achieve [...]
Almost everybody is aware of Gartner Peer Insights, but few have given it consistent attention. Recent changes at Gartner have increased the importance of proactive Peer Insights activity for vendors - join our webinar to find out what you must be doing!
Industry analysts influence 50-80% of all enterprise IT buying decisions, so meaningful engagement with them is critical to technology vendors of all sizes. When properly done, analyst briefings result in lead referrals and validation for your products and services. If you are not getting measurable results, or if you have not yet engaged the analysts in your sector, this 30-minute webinar will help you understand how to get real results from analyst briefings and engagement.
In the majority of cases a desirable output from the AR programme is to identify the ranking reports (whether that’s waves, quadrants or matrix) that will generate brand awareness, demand, leads, growth and the right positioning and then placing at [...]
If you think getting a new category recognized may be key to your success, don’t miss this webinar.