Events

Many teams default to the “big basket” approach then wonder why they’re missing regional nuance, category-specific depth, or sharper differentiation. In this 30-minute session, we’ll cut through the noise and get practical about when boutique/specialist firms matter, why they matter, and how to engage them effectively – without wasting time or budget.

Through this 30-minute webinar, you’ll be able to:

• Identify what the boutique/specialist analyst landscape actually looks like (global vs. regional, industry-focused vs. tech-focused, etc.)
• Decide when (and when not) to work with smaller firms—and what “being a client” should mean in practice
• Clarify the real benefits to target (and what actions tend to deliver them)
• Reduce concentration risk by building a smarter, more diversified engagement approach so you’re not putting all your eggs in the Gartner basket

Join our co-founder Simon Levin and guest speaker, Carter Lusher of Lusher Advisory, to learn how to engage more effectively with smaller firms—and walk away with a simple, repeatable way to decide where they fit in your analyst engagement strategy. You can register here.